International Business 1
In the NCERT Business Studies textbook for Class 11, this topic covers the first part of international business. You learn the meaning and features of international trade, why nations trade, and how international business differs from domestic business in currency, distance, regulations and risk. The lesson explains modes of entry including direct and indirect exporting, licensing, franchising, joint ventures and setting up subsidiaries, and the advantages and challenges Indian firms face when entering foreign markets.
Try a free lesson